​Tore Frandsen directs Sunrise's latest campaign, developed by Thjnk Zürich. The film highlights the common frustration travelers face when searching for Wi-Fi networks abroad. The advertisement features a young woman attempting to connect to complex hotel Wi-Fi passwords in countries like France, the USA, Italy, Portugal, and England, only to be met with repeated failures. Even an appearance by Sunrise brand ambassador Roger Federer does little to alleviate her frustration. This campaign promotes Sunrise's "Swiss Connect" plans, which include integrated roaming services, offering a seamless connectivity solution for travelers.

Production: farbfilm studio
Director: Tore Frandsen
EP: Flo Brunner
DoP: Jan Mettler
Line Producer: Gustaf Richter
Gaffer: Simon Wottreng
Production Design: Atelier Lomann
Styling: Arianna Pianca
Editor: Anders Jon
Client: Sunrise
Senior Director Brand Development and Consumer Marketing: Andreas Caluori
Head of ATL & Brand Campaigning: Anna Leutar
Marketing Manager: Andreas Jäggi
Marketing Manager: Anastasija Knezevic
Agency: Thjnk Zürich
GF Kreation: Alexander Jaggy, Pablo Schencke
Creative Director: Maira Weidmann, Luca Stancheris
Copywriter: Anna-Fiona Geller
Art Direction: Josephine Jeanguenin, Elhan Abduli
Graphic Design: Patricia Schneider, Moritz Houmard
GF Strategy: Gordon Nemitz
GF Account: Andrea Bison
Account Management: Cornelia Nünlist, Lea Schneider
Agency Producer: Benjamin Calcott

"Behind the Passwords" is a mockumentary-style spin-off of Sunrise's main roaming campaign. Meet our protagonist: a determined traveler navigating the world, one hotel lobby at a time—struggling to stay connected. From cryptic front desk instructions to endlessly mistyped Wi-Fi passwords, she faces the all-too-familiar chaos of trying to get online abroad. With dry humor, nostalgic music, and a sharp eye for the absurd, the film turns a digital-age inconvenience into a relatable and entertaining travel tale.

Director: Yanik Zollinger
Executive Producer: Flo Brunner
Production Coordinator: Chris Burger
Gaffer: Noël Müller
1st AC: Gian Niggli
Sound Engineer: Dieter Meyer & Mourad Keller
Production Design: Atelier Lomann
Key Styling: Arianna Pianca
Key Hair & Make-Up: Matteo Leone

Post-Producer: Flo Brunner
Head of Post-Production: Pascal Holzer
Editor: Nikolai Voelcker
Colorist: Julien Alary via TMLS
Graphic Designer: Noël Oppliger
Online Artist: Nico Küng
Sounddesign: Bardo Eicher
Music: Massive Music