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The Swiss bank Valiant takes a human approach to the complexities of modern life in a honest campaign directed by Stefan through Farbfilm Studio in Zürich.
The campaign takes the vignette format for another spin findings its originality by balancing observational humor with a rich cinematic look and a downplayed voice over — ultimately concluding that while life may be complicated, your banking doesn’t need to be.
With this campaign Pflug, known in particular for his emotional storytelling, ventures into humor. Pflug explains; ”It’s really an investigation into all of those small kinks and curveballs that challenge us week in and week out. We wanted to keep this portrait as relatable and subtle as possible — and so, the humor is almost a side effect”.
To elevate the campaign’s visual impact, Pflug teamed up with renowned cinematographer Paul Özgür. Özgür helped create a look that’s as emotive and real as it is cinematic.
“Paul has this gift for making even the mundane feel special,” Pflug said. “His rich use of grain and light brings a sense of warmth and authenticity to the visuals, complementing the heart of the stories without pusing the look too far”.
Agency: Thjnk
CCO: Alexander Jaggy
Creative Director: Tobias Röben
AD: Susanna Fill
Copywriter: Daniela Bär
Client Lead: Claudia Ziltener
Account Manager: Vincent Schöne
Client: Valiant
Head of Communication: Thomas Ulrich
Head of Video : Benjamin Aellen
Project Lead: Fabienne Blaser
Prod Co: farbfilm studio
Executive Producer: Flo Brunner
Photo Executive Producer: Laurent Arber
Director: Stefan Pflug
DoP: Paul Özgür via Cosmic
Junior Producer: Yanik Zollinger
Line Producer: Gustaf Richter
1st AD: Philipp Schelb
Prod. Manager: Peter Gerhardt
Set-AL: Max Wild
Cast Coordinator: Anne Mancosu
1st AC: Orit Teply
2nd AC: Soraya Jiminez
Gaffer: Noah Furrer
Electrician: Yoro Tobler
Electrician: Rolf Riedwyl
Electrician: Alexis Edyvean
Best Boy: Nico Cavegn
Grip: Gregoire Tomat
Styling: Damaris Eigenheer
Styling Assistant: Angela Burkhart
Styling Assistant: Sara Bosshard
Key HMU: Noemie Bellwald
HMU: Jasmin Berger
Production Design: Robin Fessel
Production Design Coordination: Geraldine Fessel
Props Master: Andrea Aggiato
Props Master: Linus Skarlatos
Props Assistant: Karoline Brab
Props Assistant: Nico Bruder
Props Assistant: Sabrina Busse
Props Assistant: Josephine Meylan
Props Assistant: Nico Gallmann
Art Dep Runner: Patrick Bockhacker
Animal Wrangler: Angi Pinth
Post-Producer: Flo Brunner
Head of Post-Production: Pascal Holzer
Editor: Allan Funch
Colorist: Nurali Kushkov via @Chemistry
VFX: Chemistry VFX
Online Artist: Nico Küng
Online Artist: Kevin Vogel
Sound Design: Kevin Koch via @ChemistrySound
VO Recording & Mix: Jingle Jungle Studio
Score: Jonas Horsted Larsen